29 September 2022

Hey Luv,

Let’s dig into Methods for Attracting and Retaining High-Paying Clients.
When starting a business, the firm wants to keep revenue, attract high-paying clients, and keep them for the long run. For the first few months, business owners aren’t too picky about who their clients are, but what if we told you that you can choose to attract high-paying clients right away?

1. Understand your company’s unique selling proposition, worth, and value.
Don’t beg for customers. Instead, let them beg you to collaborate. For example, if Lisa’s work becomes too much for her, she takes a week off from transactions.
To some businesses, this may appear to be a significant loss of opportunity for clients to walk in during that time period. Most customers would walk out and conduct their business elsewhere rather than dealing with a company that is on vacation.

What about Lisa, then? Some of her clients were willing to wait more than a week until she returned from the office. Was Lisa so important?

2. Make your portfolio public.

Looking at your portfolio is one of the best ways for clients to determine your worth. They need to see your previous work and what previous clients have said about you. Portfolios are an excellent way to display your work and skills. Attractive workmanship and a diverse portfolio frequently attract high-paying clients.

It will be difficult to create one at first, but it is necessary to prepare you for wowing clients. So, how do you get started?

Websites. Your company’s website is the best place to showcase your previous work. Include what your previous clients are saying about you!

Create your company’s social media pages. Join LinkedIn, Twitter, or Facebook and share relevant posts about your work or company.

3. Provide something for free or at a reduced price.
You can entice high-paying clients with occasional freebies or discounts, allowing them to save even more money when purchasing from you! When giving them discounts or freebies, make sure you’re not overworking yourself or overcharging them. Make sure to consider whether you returned with freebies or discounts.

Here are some freebies you can offer your customers.

– e-book on the industry
– Free service or evaluation
– Company merchandising to increase brand awareness
– Online resources
– Discounts and coupon codes
– Special offer
– Organize community gatherings or charitable drives

4. Provide social proof.
Social proof is an effective marketing strategy for increasing sales and retaining customers. It’s a phenomenon known as informational social influence, in which people are easily swayed by the actions of others and thus follow in their footsteps.

5. Customers’ Testimonials.
Testimonials are positive responses from customers who have had positive experiences with the company.

6. Reviews
Reviews are the cousins of testimonials gathered from third-party applications, with no ability for the business to filter out negative responses. They’re more open and honest because the feedback came directly from purchasing customers, who didn’t have to hide their feelings from the company.

Which of the above tips would you start implementing right away? While you’re here, take a look at our Help Her Attract Paying CustomersT-shirt range.

Yours in Business,

Jeanetta Cardine

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