11 August 2022
Instagram has established itself as a pillar of many brands’ social media strategies, bringing lucrative traffic to landing pages, increasing conversions, and cultivating loyal audiences.
It might be time to discover how to hone your techniques for gaining actual, organic followers on Instagram if your Instagram presence isn’t nearly as strong as you’d want. You have more chances to interact with users and provide them with distinctive experiences as your audience grows.
The organic distinction is crucial since, when attempting to increase their Instagram following, some firms opt for the quick fix. There are numerous sites that offer sponsored likes and followers, but using these shortcuts is never worthwhile because the Instagram algorithm is always being modified to screen out interactions and interactions from paid, low-quality accounts.
Not to add, the size of your Instagram following is ultimately meaningless if it does not reflect an active fan base that supports your companies by making purchases, visiting your landing sites, and sharing your content with their friends and followers.
With the below advice on increasing your Instagram following, you can begin to establish your presence in the appropriate manner, gain more Instagram followers and increase your sales!
1. Improve your Instagram profile
One of the most crucial stages is to have your account well optimized before you start researching how to increase your Instagram following. Consider the Instagram bio for your company as the “homepage” of your profile.
How would users know the account belongs to your brand without a bio, image captions, a suitable username, or a profile picture? Although it may seem obvious, the pillars of your brand identification on Instagram are your bio and image.
Managing your account is crucial since the link in your bio is the only place you can direct Instagram users to your website.
Try marketing or product pages that are related to particular keywords, hashtags, or campaigns on your Instagram account if you’re unsure where to connect. It’s acceptable to link to your homepage, but why not provide clients with a smooth transition from your bio to a website?
2. Keep a consistent content calendar
Posting content at random, odd times is the worst thing you can do while trying to gain followers on Instagram. If you’re fortunate enough to have users follow you initially, you don’t want to do anything to make them regret doing so.
Follow a regular publishing schedule to avoid this. In order to prevent spam, companies typically shouldn’t post more than a few times per day. However, whatever your rhythm, make it constant. Try publishing a couple times during the full day to spread your reach even further.
About 200 million people use Instagram daily.
3. Schedule Instagram posts in advance
Posting at the right times can still increase your posts’ visibility by boosting their overall interaction, even though the Instagram algorithm has evolved to show users more stuff they like.
There are many things your brand can do to increase visibility, and one of them is scheduling Instagram content.
Your team may more effectively see campaigns and timetables by arranging content in advance. Building out material in advance is always a good idea, and using our Instagram scheduling tools, you can simultaneously target your audience and keep up a steady stream of content.
4. Encourage brand supporters and partners to share your content
Knowing the worth of your audience is crucial while learning how to increase your Instagram following. The more followers you gain naturally, the more interested clients you will attract.
Being visible and getting in front of clients is the best approach to attract them to follow you. Being active on both your own and other Instagram accounts is essential. To get your brand in the feeds of consumers, consider sponsoring user-generated content. Contests on Instagram are another way to promote your business.
5. Be cautious of fake Instagram followers
The difference between an Instagram account with false followers and one with real followers is significant. Even though buying Instagram followers could appear tempting, the negative effects outweigh the advantages of organic follower development.
Usually, fake Instagram followers:
The credibility of the account will be lowered if consumers visit an inactive Instagram feed with tens of thousands of followers.
People shouldn’t be misled into following you.
Develop lasting relationships based on trust to increase participation.
Have no ROI: Although paying followers can appear more convenient, neither your acquired bot nor your unmanned new followers will be making any sales. People follow brands on Instagram because they enjoy the content you share or your business in general.
These customers actually spend money and add financial value to your company.
Little to no buzz will be generated if you have 10,000 false followers. How many of them will share, comment, and enjoy your content? The probability is that Instagram will deactivate these bot or false accounts, which will make your posts appear to be engagement graveyards.
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Til next time,